Crystal Earth Holistic Hair is a 7 chakra range of luxury high performing hair products, infused with natural mineral technologies. The brainchild of hairdresser-to-the-stars David Fletcher, Soo has helped to bring the product to market as co-founder and CCO. 

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Crystal Earth was listed in Condé Nast's Top Ten New Beauty Products in 2021. 

Creative Direction - Soo Wilkinson

Product development - David Fletcher

Art Direction - Soo Wilkinson

Branding Design - Rick Smith

Brand Strategy - Dennis Furniss 

Packaging Design  - Soo Wilkinson & John Grant

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